AAA, in partnership with the Food and Agriculture Organization of the United Nations (FAO), implemented a business incubation programme for young women and men in agribusiness. It formed part of the FAO project Empowering young women and men in agribusiness to lead inclusive rural transformation in Africa, which is implemented in Ghana, Kenya and Zambia. AAA delivered the programme in Kenya.
In Kenya the programme brought together 42 young agripreneurs — 29 growth-stage enterprises and 13 start-ups — with women making up 59.5% of participants.
A demand-driven design
The programme’s strength was its demand-driven design. Through self-assessment, participants named where they needed help. Access to finance came first, followed by networks and partnerships, value-chain opportunities, business plan development, quality management, supplier and customer linkages, and digital marketing and branding.
How the incubation worked
Over 15.5 weeks, the programme combined pre-incubation, capacity building, online coaching, tailored mentorship and business plan refinement. One-on-one and group coaching covered financial planning, investor readiness, risk management, pitching, market expansion, sustainable business models and agricultural technologies.
Learning was experiential — case studies, simulations, role play and peer learning — and was reinforced by a learning visit to Chicken Basket to explore modern poultry technologies, automation and e-marketing.
Case study
The challenge
Young agripreneurs are not short of ideas. Through self-assessment, participants said their greatest need was access to finance, followed by networks and partnerships, value-chain opportunities and business plan development.
What AAA did
AAA ran a 15.5-week programme combining pre-incubation, capacity building, online coaching, tailored mentorship and business plan refinement, delivered through case studies, simulations, role play, peer learning and a learning visit to Chicken Basket.
What changed
42 young agripreneurs — 29 growth-stage enterprises and 13 start-ups, 59.5% of them women — worked through one-on-one and group coaching on financial planning, investor readiness, risk management and pitching.