Kenya

What changes after the support ends

We measure progress by what entrepreneurs are able to do differently afterwards. The figures and cases on this page come from AAA programme reporting and AAA Insights.

Community members and project staff gathered around new milk cans at a TWENDE equipment handover

Our approach

How our work leads to results

For AAA, support is only the beginning. We build a pathway from knowledge to application, application to investment, and investment to enterprise growth.

  1. Knowledge

    Training, curricula and digital learning on business planning, records, marketing and quality.

  2. Application

    One-on-one and group coaching so entrepreneurs apply what they learn in their own enterprises.

  3. Investment

    Investment-ready business plans, pitching and linkages to financiers, equipment and markets.

  4. Enterprise growth

    Enterprises that operate, sell and grow — and link smallholder farmers to markets.

By programme

Results in numbers

Figures are reported by programme. We do not add them together because each programme measures different things.

  • 155 youth enterprises supported to develop bankable, investor-ready business growth plans68 in Kenya, 47 in Uganda and 40 in Rwanda, with EAFF under the IFAD youth projectYouth access to finance with EAFF and IFAD
  • 87 SMEs and smallholder producer enterprises reached with capacity developmentHorticulture value chains in Makueni, Kitui, Kisumu, Homa Bay and Migori, with MEDAHorticulture value chains with MEDA
  • 42 young agripreneurs incubated in Kenya — 59.5% of them womenA 15.5-week business incubation programme with FAOBusiness incubation with FAO
  • 7 camel milk enterprises moved from approved business plans to working operationsIsiolo and Garissa counties, under the TWENDE projectTWENDE
  • 24 youth business champions pitched to potential financiersThe most promising businesses from the EAFF/IFAD youth programmeYouth access to finance with EAFF and IFAD
  • 15 businesses supported to develop bankable, investor-ready business plansSubmitted to MEDA for potential financial assistanceHorticulture value chains with MEDA
  • 70 women and youth entrepreneurs from Kenya and Tanzania on an exchange visit to established agribusinessesMentorship, coaching and finance linkage programme with EAFFYouth and women mentorship with EAFF
  • 37 youth and women trained in entrepreneurship and marketingKakamega, Siaya and Migori counties, with FAO; 6 successful business cases documentedEntrepreneurship and marketing training with FAO
  • 16 business experts and trainers equipped to support horticulture enterprises in EthiopiaTraining of Trainers with COLEAD, 95% participant satisfactionTraining of Trainers with COLEAD
  • 1,000+ fruit tree seedlings distributed to farmers in Kiambu CountyWith over 100 farmers and community members, under PrAEctiCePrAEctiCe

Case studies

Programme results

Short case studies from AAA programmes: the challenge, what AAA did and what changed.

Land, climate and restorationGarissa, Isiolo, Marsabit, Samburu and Tana River counties, Kenya

TWENDE

Challenge
Equipment delivery is often treated as the finish line. For a camel milk enterprise it is only the beginning — the business needs staff who can maintain the asset, raw material, water, energy, working capital and a market that will pay for the extra volume or value.
What AAA did
AAA analysed the camel milk value chain in Garissa, Tana River, Isiolo, Marsabit and Samburu, identified about ten business cases and combined coaching, financial and operational planning, risk assessment, compliance support and market development with an in-kind equipment package.
What changed
Seven camel milk enterprises in Isiolo and Garissa moved from approved business plans to working operations, equipped with milk containers, testing kits, cooling and dispensing solutions, solar systems and value-addition machinery.

Enterprise supportKenya

Business incubation with FAO

Challenge
Young agripreneurs are not short of ideas. Through self-assessment, participants said their greatest need was access to finance, followed by networks and partnerships, value-chain opportunities and business plan development.
What AAA did
AAA ran a 15.5-week programme combining pre-incubation, capacity building, online coaching, tailored mentorship and business plan refinement, delivered through case studies, simulations, role play, peer learning and a learning visit to Chicken Basket.
What changed
42 young agripreneurs — 29 growth-stage enterprises and 13 start-ups, 59.5% of them women — worked through one-on-one and group coaching on financial planning, investor readiness, risk management and pitching.

Enterprise supportMakueni, Kitui, Kisumu, Homa Bay and Migori counties, Kenya

Horticulture value chains with MEDA

Challenge
Horticulture producers in five counties needed to raise the quality and quantity of mangoes, avocados and African leafy vegetables destined for local, regional and international markets, while improving gender and environmental performance.
What AAA did
AAA carried out a value chain analysis and market study for the three value chains, then developed and delivered training on food safety and hygiene, marketing, supply chain management, business planning, environmental audits, gender equality and value addition, working with the county governments.
What changed
87 SMEs and smallholder producer enterprises received capacity development, 18 were connected to coaches and mentors, and 15 developed bankable, investor-ready business plans that were submitted to MEDA for potential financial assistance.

Enterprise supportKenya, Uganda and Rwanda

Youth access to finance with EAFF and IFAD

Challenge
Youth and women agripreneurs had business ideas but needed support to refine them, develop business plans and source the funding to build profitable enterprises.
What AAA did
AAA built business planning skills among youth, trained trainers to lead business plan training and coaching in their own countries, identified financial mechanisms, and helped set up regional youth business networks.
What changed
155 youth enterprises developed bankable, investor-ready business growth plans — 68 in Kenya, 47 in Uganda and 40 in Rwanda — and the 24 most promising businesses pitched to potential financiers.

In their words

Entrepreneur stories

Stories from members and agripreneurs about what changed in their businesses.

We are collecting stories from AAA members for the next issue of AAA Insights. If AAA support has changed your business, we would like to hear from you.

Share your story

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