Programmes

Capacity development on entrepreneurship and marketing

Training smallholder farmers and young men and women in entrepreneurship, marketing and digital tools to reduce rural poverty and create decent rural employment.

Western Kenya Enterprise support Completed

This FAO-funded project aimed to reduce rural poverty through evidence-based policy support and capacity development — creating a conducive trading environment, better incomes and decent rural employment, with a particular focus on empowering women and youth through agribusiness.

What AAA did

  • Developed the training curriculum, materials and implementation plans.
  • Mapped, selected, verified and registered beneficiaries, and profiled them using KoboCollect.
  • Organised workshops, training and coaching for selected youth on entrepreneurial skills, business planning, quality management, business development services and marketing.
  • Trained youth on digital technologies that help them reach more markets, make market-informed production and processing decisions and adopt sustainable agricultural practices.
  • Monitored and documented project activities and uploaded training content, materials, outcomes and lessons learned to FAO’s Africa Youth Agripreneurs (AYA) digital platform.

Results

AAA designed and delivered training on all agreed topics to two cohorts of youth and women trainees in the three counties. Thirty-seven youth and women were trained, and six successful business cases were identified and documented through video recordings uploaded to the FAO AYA digital platform.

Grow Your Agribusiness With AAA

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